About Project

the challenge

CDLLife is a digital media company with the largest online community of truck drivers in the US, that is dedicated to providing lead generation and recruiting solutions to carriers. As a product designer at CDLLife, i was tasked to create a website that showcases and categorizes all client services and capabilities while telling the story of the brand, solutions, and technologies that power CDLLife's services.

the solution

My goal was to create an inspiring website that reflects the passion and dedication behind CDLLife's carrier solutions, and builds a strong connection with trucking companies. Through a series of working sessions with stakeholders, I crafted a responsive website that not only prioritizes information architecture and user experience, but also embodies the brand's identity and mission.

Company

CDLLife

Project Timeline

January - March, 2024

Contribution

Product Designer

Scope

Web Design
UX/UI Design
Visual Design
Interaction Design
Component Library

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