Smart Move
A tool that helps to quickly calculate precise moving estimates.
MVP
Desktop App
UX/UI Design
About Project
the challenge
The Move & Care moving company, faced challenges in providing accurate and well-documented moving estimates to their clients. The problem affected the company's efficiency by requiring more time to onboard new sales and lacking a single source of truth for a detailed moving estimate.
the solution
Insights from a series of discovery calls and observation sessions with the Move & Care owner and sales people helped me shape the software structure and user experience. I developed a preliminary product branding and ui in tandem with a design system. Let's dive deeper into my approach...
Company
Freelance
Project Timeline
September - December, 2021
Contribution
UX/UI Designer, Visual Designer
Scope
UX Design
Interface Design
Visual Design
Design System
Interface Design
Visual Design
Design System
Project Discovery
After conducting interviews and observation sessions with the owner and the sales representative, i was able to identify the key steps and understand details of the estimation process. We also discussed the current pain points to formulate challenges that needs to be solved with the desktop app.
phase 01
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Project Discovery
How can we optimize the estimation process to make it more efficient and streamlined for sales reps?
challenge 01
challenge 02
How can we standardize the estimation process and ensure estimate's consistency in the app?
challenge 03
How can we make the app scaleable to allow adding profiles for multiple company locations?
Analysis & Planning
Based on the isights gained during interviews and observations, I set a list of key-features to solve identified areas of improvements.
phase 02
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Analysis & Planning
Calendar
The calendar presents various types of fluctuating rates for each day to provide sales representatives with clear and concise information.
Configurations
Centralized calendar configurations ensure standardization of estimates, eliminating any pricing errors.
All information from above helped me creating the information architecture or the future solution and primary the estimation and user onboarding flows.
Inventory Presets
A list of inventory presets allows select necessary items by bedroom, and the right truck will be suggested based on the selection.
Company Profile
The ability to create multiple company profiles by the account holder will help scale the app in the future.
Design Solution
phase 03
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Design Solution
A carefully crafted, streamlined, and hassle-free account creation process allows users to quickly create a company profile, add profiles for other company locations right away and quickly set up the environment.
Intuitive account creation & user onboarding
A set of configurations for the calendar helps easily set desired hourly rates for various crew sizes based on the type of rate (regular, subpeak, peak, or discounted rate).
Easy-to-manage calendar configurations
Inventory Presets include a standard furniture set per room for each type of move. This saves time in the estimation process as everything is categorized and grouped for user convenience.
Customizable inventory presets
With the calculator users are able to effortlessly create a precise moving estimate and send customer’s information to CRM in 5 quick steps. Added flexibility allows users to modify their inputs at any point in the process.
Streamlined estimate calculation
Visual Design
For the initial MVP branding, I decided to go with a clean, simple yet modern design that highlights the most important areas of the application. The color palette consists of deep blue shades that create a calming and reliable atmosphere, while fun illustrations, rounded shapes, and 3D icons add a playful touch to the overall look and feel of the application.
Branding
Colors & Typography
Logo
The name of the product was initially suggested by the client, and the logo was designed to represent clarity, precision, and progress. The use of arrows symbolizes the direction and purpose, while the rounded corners and playful lettering create an inviting and approachable feel.
