About Project

the challenge

Established in 1997, Smithbridge Asset Management is a leading RIA located in Pennsylvania. To enhance their clients' experience and reach a wider audience, they asked to refreshed their website with a sleek new design that's easy to navigate and user-friendly.

the solution

To meet this change I assessed the current site, studied the competitors, and engaged in discussions with the client about potential areas of improvement. The insights led me to a new improved information architecture, as well as the desired look and feel of the future website. I brought the designs to life on Squarespace, paying special attention to every detail, including the microinteractions and animations.

Company

Uhray (CDLLife)

Project Timeline

February, 2021 - April, 2021

Contribution

Product Designer

Scope

Research
UX/UI Design
Visual Design
Squarespace